Candles are always like a sunset industry that has faded away, but gift candles have given it a different definition. As early as 1969, 17-year-old Mike Kittridge melted colored crayons into a candle. When given to mothers as Christmas gifts, candles have become consumable gifts. Gift candles are not actually necessities of life, but Fuqiang Candle has been operating at this tiny entrance for more than ten years and has become a popular manufacturer of gift candles.
After more than ten years of in-depth exploration, Fuqiang Candle Industry has developed more than 100 products, and the product line extends to car fragrances in addition to household fragrances, and even introduced candle containers, handicrafts, candle holders and other related accessories. The newly-added natural fragrance series of incense wax tablets focuses on aromatherapy, positioning the product design in the high aromatherapy market. But just like the Fuqiang Candle Market, “no matter what product line, the experience of fragrance is still a major sales driving factor for Fuqiang Candle, which sounds a bit like wine of fine taste.”
Gift candles
Scent has a magical power. It can awaken people’s beautiful memories, exciting or calming, but these are very emotional and difficult to grasp. Fuqiang Candle has been exploring new and lasting fragrances, and constantly transforming embellishments into a kind of life Habit.
Such gift candles will naturally make women unable to resist. According to the research data of market research institutions, the main customer groups in the gift candle market are women with household incomes of more than 3,500 yuan between 25 and 54 years old. Even five years ago, the wealthy and powerful accounted for half of them. Consumers are also women.
And now, this gift candle company provides end users with buying experience and discounts, and it has also entered its own era of rapid development, but it is the life concept given by each fragrance in the colorful glass bottle, or all the exquisite marketing The means, in fact, are the niche products that were originally icing on the cake to be needed for a long time, and the rich and powerful candle industry has also become the shaping and leader of the life concept, and aromatherapy is becoming a fashion to change the home life.
